In this interview, Roberta Ravella and I discuss the importance of niching down in real estate in order to be more successful.

Niching down allows you to focus on a specific type of client or property, which can help you to become an expert in your field and build a strong reputation. However, it can be challenging to let go of the idea of being a "generalist" and focus on a specific niche. But the rewards are great – niching down can lead to more leads, more clients, and higher commissions.

We also discuss the importance of marketing in real estate.

While the techniques you use matter, it's the principles of great marketing that are even more important. You need to understand your target audience and what they're looking for, and then create marketing messages that resonate with them. You also need to be consistent with your marketing efforts and track your results so that you can see what's working and what's not.

Finally, we discuss the importance of loving who you work with and how that plays out in your marketing. When you enjoy your marketing, it shows in your work and you're more likely to stick with it. And when you stick with it, you're more likely to see results.

Guest: Marketing Strategist for Realtors and Mortgage Pros. Roberta Ravella

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