Learn how Veteran Navy Rescue Swimmer Kristina Hoyer turned her life around after health issues forced her to leave her dream job behind. This is a powerful, jam-packed episode – everything from mindset shifts, self-doubt, opening the doors of availability to your audience, investing in yourself, emotional tolls we go through, giving yourself permission and so much more!

Struggling to find your next client? Find out how Kristina landed her first client – the location might surprise you.

Learn about Kristina’s 5 pillars of wellness and how you can live a healthier lifestyle and what you should be doing with your social media accounts – trust me, this feels so good!

Be sure to listen all the way through so you can find out the 1 question you should be asking your clients! Plus, we dive into some organizational tools too!


What’s the best career advice you have ever received?

The best career advice I have ever been given was that “you just have to be a sophomore to the freshman” and it was from my business mentor Ann Vertel. What she meant was: you don’t need to know everything, you just need to know enough to get someone to where you are now. By the time you do that for enough people, you will have moved onto or learned enough to educate them to the next level. You will never EVER know everything and the more you know, the more you realize you don’t know. So, if you can bring someone from a place you used to be, to where you are now, you know enough to have a business and charge for your services.

What is your proudest career accomplishment and why?

My proudest career accomplishment was transforming my pain of discharge from the service into this mission-driven business. That is my biggest accomplishment because I had a choice: fall and stay down or make something of myself regardless of the situation. It was a profound moment of change for me and one I will never forget.

What has been the hardest career moment and how did you overcome it?

My hardest career moment was when I received my official letter of discharge from the Navy. I overcame it by allowing myself to sit with every emotion that came up for me at the time, the sadness, the rage, the disappointment, the frustration, everything and I allowed myself to be in that space as each emotion came. This enabled me to actually process what was going on and to allow the light to breach through the cracks of the darkness.

Favorite quote:

My lifelong favorite quote is: “Be the change you wish to see in the world.” – Ghandi

Connect with Kristina Hoyer at mshoyer.com and on instagram.com/ms_hoyer

Grab her freebies at




Resources to help you just START:

1. Join the Yes to Entrepreneurship Network

2. Get seen online through Business Gone Live

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