What is branding? How is branding different from marketing? Is branding different from marketing? Why crafting a brand identity for your business is so important and how to own your own business while also being a mom.


What’s the best career advice you have ever received?

This is not about fame. It’s about impact.

“Fake it til you make it.’ It’s a thing we say. It’s meant to be encouraging: “you got this, it’s doesn’t have to be perfect, act as if and the rest will follow…” Great. But, in my experience, humans have what it takes. We don’t need to fake it. Confidence comes from knowing who you are and knowing when you don’t know what you need to know, but feeling good about asking for help, being curious about new possibilities. 

Running this company, I’m continually confronted with ideas, needs wants of clients and their brand. Our job is to make it, with humility and grace, confidently making the next good decision. You don’t have to fake it. You’ve got what it takes. And when something new comes up, develop curiosity and ask for help.

What is your proudest career accomplishment and why?

Being able to impact the businesses of other entrepreneurs. It’s something that I get to engage in daily, and it’s a privilege so see how creating small spaces for change can help them propel to their next level of success. It’s like that saying goes, when the tide comes into the harbor, all boats rise. I believe that is our role as entrepreneurs.

What has been the hardest career moment and how did you overcome it?

The place of growth. How did I overcome it (see my favorite quote)

Favorite quote:

DO THE WORK. I say it at least 10 times daily.

Also, “Your work is an expression of who you are. So go out there and do that work.”

Connect with Bianca at:





Resources to help you just START:

1. Join the Yes to Entrepreneurship Network

2. Get seen online through Business Gone Live

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