What is PR? Does your business even need PR? How can you increase your exposure with a $0 budget? All of that and more will be answered in this episode as we dive into the world of PR and what every business owner needs to know (Ps. PR is part of your overall marketing strategy at least it should be).
Plus, find out how Courtney created her hit board game, “Who’s That Housewife!?” with less than 10 followers on social media, no email list, made a profit, and was picked up by major news sources like People and BuzzFeed.
What’s the best career advice you have ever received?
The best career advice I ever received was that in order to be heard speak into their language. That career advice came from my business coach, Andrea Woolf.
What is your proudest career accomplishment and why?
My proudest career accomplishment is launching Who’s That Housewife!? and making it a sustainable business. I had a lot of doubters for leaving a high six-figure corporate career to launch my “silly housewives game” but instead of letting that sway me or doubt creep in, I remained laser-focused on what I wanted to accomplish. I joke that PR stands for perseverance and resilience because those are the keys to success in public relations, and I’ve found that translates well to entrepreneurship.
What has been the hardest career moment and how did you overcome it?
My hardest career moment was when doing my job well, meant being out of my integrity. I overcame it by getting super clear on what I needed in my ideal career and going after it. That ultimately meant leaving the company I was at and going into entrepreneurship full time.
Connect with Courtney at:
GRAB YOUR FREEBIE: https://courtneylovegavin.com/yes
Resources to help you just START:
1. Join the Yes to Entrepreneurship Network
2. Get seen online through Business Gone Live